United setting the tone with PR push
As Kevin Payne, Dave Kasper, Ben Olsen and our technical staff have been working hard to put a top-quality product on the field for D.C. United this season and to continuing the rapid development of our youth Academy system, the rest of the front office has put in the long hours necessary to be sure all other elements of our business are tended to in advance of the 2011 MLS campaign ahead.
Source: http://www.dcunited.com/blog/2011/03/united-setting-the-tone-with-pr-push